British cycle brand, Ribble Cycles, has opened the doors to its new flagship showroom located in Birmingham’s Mailbox shopping centre.
The new permanent showroom will play host to Ribble’s new 2017 bike range including the brand new Ultimate SL. The reworked R872 and the popular Sportive Racing will also feature in the store. Founded in 1897, Ribble Cycles is continuing to develop with the changing face of retail. In addition to the Mailbox, Ribble opened a pop-up showroom in Cardiff St David’s shopping centre last year.
Customers visiting the Mailbox showroom can see Ribble’s award winning online-only bikes up close and personal. As well as this, they can take advantage of expert knowledge from Ribble’s trained staff. A specially-made bike rig will enable visitors to try for fit any model or size of Ribble bikes.
Discover more about Ribble’s Sportive Bike 2017:
Staff will also take customers through Ribble’s pioneering and updated Bike Builder. The service allows customers to spec their perfect bike to their exacting requirements.Orders placed in the showroom will be delivered either via click and collect to the showroom or direct to a home address or workplace.
Jon Owen, CEO of Ribble Cycles says:
After our exciting pop up showroom initiative in Cardiff, we’re delighted to open a permanent show room in Birmingham’s Mailbox, a brilliant and high quality central destination for the UK.
Ribble Cycles offers unrivalled customisation with incredible value because of our direct sales model. The addition of our new show rooms means that much of England will be able to conveniently see our full range up close and get expert advice in-person.
If you’re in Birmingham, check out the new store. Find directions here.