One of the trickiest parts of running an ad campaign these days is to make it stand out.
After all, the modern consumer is bombarded with ads from every corner. Businesses, regardless of their scale of operations, have doubled their advertisement spending. And, each ad outlines that their product or service is the best of the lot.
So, what can make a consumer sit up and take note of your ad? What can make him believe in your brand?
You don’t have to turn to a marketing agency to to this. In fact, the answer is rather simple: it’s your creativity that sets your ads apart from all the others in the market.
In this day and age, run-of-mill and generic ads with no recall value have no place anymore. Innovation is the name of the game, and the more creative you can make your ads, the greater appreciation you will receive from your target customers.
With that being said, here’s bringing you the five ways through which you can get creative with your ads. So, let’s get to it!
1. Use trending pop culture references in your ads
As any digital marketer will agree, the most important thing is to get your customer to relate to you. To make that happen, you’ll have to speak the language of your target customers.
A great mode of attracting and keeping the attention of the viewers is to use pop culture examples in your ad and also other things. It’s all about bringing something familiar to them, such as a popular song or a TV show, and mixing it up, adding information related to the brand.
Let’s give you an example to show how it has been successfully done.
Who hasn’t heard the name of ‘Game of Thrones’? Hootsuite went a step further and modelled its ad on the 3D opening sequence of the super-hit show. I titled its ad ‘A Game of Social Thrones,’ and showed how it could connect all the social media accounts of the users.
2. Bring out your funny side to your target audience
A bit of humour always gets the show going even in the world of advertisements. As an example, take a look at this ad campaign from Coleman. The outdoor brand made custom camping gear for hedgehogs, and the photos went viral.
Humour grabs the attention of the audience, which is why it’s a great idea to be funny (or even pun-ny!) in your ads.
Through humour, you can establish an emotional connection with the consumers. It will leave a lasting impression on the customer, and increase the recall value of your ads.
When your humorous message is well-integrated with advertisement objectives, it can even be powerful enough to overcome sales resistance.
One look at the Twitter page of the famous brand Old Spice will get you chuckling at their clever use of humour to keep things interesting. That’s just one brand out of the many that have resorted to humour to get their point across.
3. Put up creative public installations to get noticed
One of the best ways to get noticed is to construct and install massive objects right in public view.
It can be something like getting your brand on a sky-high billboard at a prime location in the city or installing a major ad structure at the right junctures.
There is no denying that permits and materials involved in such public installations can prove quite demanding on the pocket. But, in terms of bringing you the maximum ROI, it’s worth it.
Installation ads need to focus on using one object as a symbol, which should ideally not be out of place in the surroundings. The purpose of the installation should be very clear right from looking at it.
Keep in mind that the ad will not work if the viewers are unable to figure out what you’re trying to convey.
4. Create jingles that refuse to leave the mind of the audience
Remember those jingles that refuse to leave the mind? The kind of jingle that gets you humming the tune in the middle of the day is what makes an ad memorable to the audience.
So, what brand comes to your mind when we say “I’m Lovin’ It”? Yes, that is the influence of a catchy jingle.
But, remember that only having a great jingle will not do the work. You will also need an equally amazing video to go with it for the full impact.
The best part is that you will not even need to spend too much on an ad like this once you know what is the best free slideshow maker. A good video maker will have all the tools you need to create and edit videos and add the soundtrack of your choice.
You can try using popular video creation tools like InVideo to get the results that you’re looking for.
5. Capture the attention of the audience right from the start
When you start making the ads, keep in mind that your target audience has a short attention span. Perhaps shorter than even the fabled goldfish!
You have two seconds to grab your audience’s attention before they decide whether or not to give you any more of their time.
Your ad has to start with a great introduction that makes the audience intrigued from the start. The instant spark is one of the keys to increasing the memorability of an ad.
You can begin by creating a mystery or introducing a surprise element and then revealing more towards the end. This will hold the attention of your audience and make them interested in seeing your entire ad.
Try using InVideo.io’s outro maker to make sure that there is nothing to distract or divert the attention.
A creative ad does way more than driving the customers to the sales floor. It engages them, connects with them, and, most importantly, gets them talking about your brand. You will know that you have created great ads when they are not only memorable but also shareable.
So, follow these five ways mentioned above and get to work now! After all, you have a mind-blowing ad to deliver, right? Your audiences are waiting!
Featured image: Mark Fletcher-Brown/Unsplash