You love your clients, and you want to show them how much you appreciate them. You want to show them how much you value their business and custom. So, how do you go about showing your appreciation, and, most importantly, what gifts should you be looking at, and why? Keeping and retaining clients is crucial to your business’s success and future growth, and without your clients, your business would not exist, so think carefully about what you want to give.
Establishing a budget
Before you hit the stores, it is vital that you establish a budget for the gifting you are looking at carrying out. Establishing a budget will help you to establish which clients are deserving and which ones are not. It is important to establish who should receive a gift, especially as you may have a very long client list to tackle, and put simply, you may find that a lot of your clients are not long term or possibly even valuable to your business. Once you have established a budget and you have established who you will buy for, you can then narrow down what gifts to buy.
Something they can wear
A fun pair of custom made socks or even a t-shirt that is fun and reflective of your brand will work well. Clients need to feel valued, and they need to feel appreciated. Giving gifts such as useful items of clothing or apparel is good, and it is beneficial, especially if it is branded. Branded apparel can reach even more of your target audience than you originally anticipated, especially if it is high-quality and produced to last. When purchasing gifts to wear, think about what your clients will use and wear the most. For example, shorts might be OK for the summer months, but they can only be used for so many months of the year, which is not such a good return on your investment, as perhaps socks or a t-shirt would be.
Food hampers or food baskets
Putting together bespoke hampers or baskets that feature popular foods is always good and will always show clients that you care. A food hamper or a food basket can be purchased ready-made, or it can be produced and tailored with your requirements in need, ensuring that it is of value and use for your client.
Notebooks and stationery
Every client will love making notes, so giving them a fun and quirky notebook, along with matching stationery, will work a treat. Of course, you know your clients better than most people do, so you will know if they will appreciate a funny notebook with perhaps their photo on their front, or if perhaps they will appreciate rainbow-coloured stationery that will brighten up even the bleakest of days.
TOP TIP: To ensure that you get maximum return for your investment on the client gifts you purchase, it is important that you always follow up the gift with a call or quick email after they have been sent, just to check in and catch up.