Instagram, along with being a social media platform, has become a great medium for businesses as well. There are a number of already established businesses as well as several small businesses that are taking up their business to Instagram.
Quantum Marketer claims that Instagram can help you a lot in making your business successful. However, to set up a successful Instagram shop you need to keep into consideration a few points.
By following certain tips, you can easily make your business grow online and definitely see your sales going high. In this post we are sharing a few tips you must know and follow that would help you in setting up a successful Instagram shop.
Setting up an Instagram shop
If you want to start an online store on Instagram, there are certain things you need to do first. You’ll need to set up a business profile on Instagram.
Then, you’ll need to make a product catalog and set up shipping. Finally, you’ll need to plan some marketing content to drive traffic to your shop.
To create a product catalog, you’ll need to add your products to Instagram. To add a product, tap the + icon in the top-right corner of the screen and select Add Product. Then, add a name, description, price, and product category for your product.
You can even add a product image and product video. Tap the product image to add a new image, and tap the product video to add a new video.
To set up shipping, you’ll need to provide your shipping address and select a shipping method. You can also set a minimum order value and specify whether or not you offer free shipping.
To create marketing content, you’ll need to create a profile and a feed for your business. Your profile should also include a short bio.
If you are a completely new business just starting, firstly, you need to get a clear understanding of the type of products you want to sell. You should also come up with a niche that is suitable for your products and audience.
Secondly, you need to make sure that you are following all the Instagram guidelines and have all the necessary accounts before starting your Instagram shop.
Thirdly, find a good domain name and create an attractive logo for your Instagram account.
Fourthly, make sure you post at least two posts every day which include product pictures and captions or descriptions about your products.
Fifth, start building your follower base by following other influencers in your niche or industry on Instagram.
Post about your products
Posting about your products frequently helps your followers to always recall your brand whenever they need something similar. Don’t just post all your products on your page and stop, but share them frequently so that these products always remain on the top.
For example, if you have a clothing store, you could use product highlights to show which products are on sale, which ones are new arrivals, which are the most popular, and so on.
You can write short and long-form posts, or even create videos about your products. You can also post about special sales or discounts you’re running.
Instagram ads are also a great way to promote your products. You can target specific demographics, and even create custom ads for each product.
Share the work that goes into making the products
Although you are setting up an Instagram shop, keeping in touch with your audience in different ways is never a bad idea.
This always helps in growing your brand. With this customers also get to know what all goes into making a product. This increases the chance of getting more sales. Since people know how much hard work has gone into making one single product they might be more intent to buy your products.
You can share pictures or videos of the process of making a product or you can share pictures of your facilities or what all things are taken care of while an item is made.
There is a lot of work that goes into making the products that we use every day. For example, someone has to design the product, and then they have to make sure that it is made to be safe and durable. After it is made, someone has to test it to make sure that it is working properly.
Keep your followers informed about everything
Frequently post about any new information so that your followers always know what is coming next. Always keep your followers informed about any new collection that is going to be launched or any sale that is going to go live anytime.
You can also keep special offers for your followers so that they get a reason to interact with your brand more. This would also increase potential customers to go through your brand. You can also visit Megafamous to get more likes and followers on Instagram, which would then help your store.
Make sure you keep your followers updated about certain things that are happening with your business. This way, they will feel like they are always in the loop, and they will appreciate being kept in the know.
Use story highlights to sort products
Although a story lasts for just 24 hours, adding your stories to highlights is a good idea to keep all your products sorted in one place for your customers. You can also easily link to products from your Instagram stories via QR codes. The QR code was invented in the late 90’s by a Japanese car manufacturer and since then they have been used for a massive number of applications. The QR code can be used by businesses for any number of functions and can help greatly improve the processes of a business. For more information, consider using this QR code generator.
This would also increase your chances of sales if a new user visits your page. Since anyone who visits your page can get all the details and information about your products sorted in one place there are increased chances of them buying what they want.
This even helps you keep all your products and one place without the hassle of posting back everything all over again whenever there is a restocking done.
Encourage feedback and suggestions
This might sound like not a very important thing to do but it is very important. Taking regular feedback and suggestions not only helps you improve but also makes your customers feel that you work on giving them what they want.
Doing this would also help you know what kind of market you have, what kind of products and quality does your customer expect from you, and if people are liking what you are offering to them
It is important to encourage feedback and suggestions from your customers and followers. This will help you to know what they want and how they want it. It will also make them feel appreciated.
This will enable you to get better insights into what your customers are thinking about, which in turn will help you improve the quality of your products and make them more relevant to them.
These were a few tips on how you can set up a successful Instagram shop. Apart from this you can also collaborate with influencers and employ other marketing and promotional techniques to grow your business online.
Setting up a successful Instagram shop might seem tough, but by working hard, you can achieve your business objectives in almost no time.
Featured image: Souvik Banerjee/Unsplash