Trending Instagram hashtags can be your key to finding success on the app. Using Instagram hashtags properly can elevate your account and help you to achieve major growth.
But how and why should you use trending Instagram hashtags in your posts? We’ve made a guide to help explain just that!
The importance of Instagram hashtags
Instagram hashtags are a helpful tool to use when looking to grow your account on the app…Trending Instagram hashtags, though, can help you to boost your account in one of the biggest ways possible.
Hashtags, generally, are effective in helping you to find followers and connect with other accounts. Here’s how it works—you publish a post and include hashtags that are relevant to the post, your account or your industry. Instagram then uses those hashtags to inform its algorithm as to what type of content you post. This enables the app to show your content to potential followers and users who would be the most likely to engage with—or follow—your account.
As you can tell, it’s really helpful to use hashtags that are relevant to your posts. However, you can level up your game by using trending hashtags that are relevant to your posts. By doing some research to find what hashtags are currently trending for the niche that your post falls into, you can increase your likelihood of success.
If you use trending hashtags on your posts (as long as they are still relevant to the posts), your content is even more likely to be seen by users, as trending hashtags are typically shown to a higher number of users, and people are more likely to search for trending topics and tags on the app.
But how can you know what hashtags to use? One option is to use a hashtag generator to come up with ideas and inspiration for the tags on your posts. Or, to help you get started, we’ve compiled a list of some of the currently trending hashtags on Instagram. Take a look!
Trending Instagram hashtags in different categories
Top 20 most popular Instagram hashtags
Ever wondered what the most popular, widely used Instagram hashtags are? Wonder no more! As of 2022, here are the top twenty most popular hashtags on Instagram:
Top Instagram hashtags for likes & follows
It’s no secret that everyone’s looking to increase their likes and follows on Instagram. No shame here! But which trending Instagram hashtags will help you to accomplish this goal? We’ve got the answer for that, too!
Fashion Instagram Hashtags
For all of the fashionistas looking to grow their Instagram profiles, check out some of the top hashtags used on Instagram relating to fashion:
Pet Instagram hashtags
We all love our pets, and it’s true that posting sweet pics of our furry friends is helpful for increasing views, likes and overall engagement. Here are some trending Instagram hashtags relating to pets:
Trending travel Instagram hashtags
If you’re a jetsetting content creator who loves to share your travels with your followers, you should definitely stay up to date on the trending Instagram hashtags in the travel category! Here are ten of the currently trending fashion tags to consider using:
Business Instagram hashtags
Since social media is such an effective business tool, it’s a great idea for business-based accounts to make sure they’re using Instagram hashtags to their full potentials. Here are some business hashtags to get you started:
Trending fitness Instagram hashtags
Fitness influencers are thriving on social media just as much as they ever have. If you’re a member of the fitness community and you’re looking to increase your reach on Instagram, give some of these hashtags a try:
Top Hashtags for reels
Reels have been gaining popularity on Instagram lately, and it’s important to realise that successful reels play a big part in Instagram growth. So, it’s important to make sure that you use popular, trending Instagram hashtags when posting reels. Here are the top ten trending tags for reels (try saying that five times fast):
Types of Instagram hashtags
One category of Instagram hashtags that you can use to grow your account is the category of branded hashtags. A branded hashtag is a unique hashtag that was created by your company to represent your branding and promote your account and products.
Branded hashtags typically include a company’s name and/or a play on words that might represent what the company does or sells. These hashtags are then used by the company’s own account as well as customers and influencers who post about that brand.
Having a branded hashtag can help you to look more put together and active on social media, which encourages users to follow your account, engage with your content, and maybe even purchase your products!
Niche hashtags are another helpful tool to include in your posts. This refers to hashtags that demonstrate the category that your brand falls into—slightly more general than a specific branded hashtag, but not as general as an industry hashtag (but more on that later).
Your niche is essentially the type of business that you are. If you need help identifying your niche, think about brands that are similar to yours. These could be competitors or potential collaborators. Then, consider what these brands have in common or what could be used to describe them as a group—there’s your niche!
If you use niche-specific hashtags, you’ll be able to connect with other businesses in your niche, as well as potential customers who have an interest in your niche. This will help you expand your network and grow your following on Instagram!
Another great idea is using location-based hashtags, especially if your business operates out of a physical building (as opposed to a remote business). Noting your general location in your hashtags can help you, once again, to connect with other businesses and potential customers in your area. This can lead to collaborations or an increase in business!
Instagram’s algorithm works to show users posts from businesses that operate in that user’s area. This promotes community and allows users to connect with businesses that really interest them or that they are likely to shop from. Additionally, users may search for hashtags that include their own locations so that they can find local businesses to support and follow.
Including a hashtag with your city or region is a great idea, as it will help your account to be seen by more users and increase your overall success rate on Instagram!
When you’re hosting an event, as a business, it’s a great idea to come up with a hashtag for that event. Then, in your posts leading up to the event, you can include this hashtag. During the event, you can promote the hashtag and encourage participants to use it as well.
This makes it easy for users to search for a single hashtag and see all of the posts related to your event. It also gives Instagram something to work with when promoting your posts to users who may be interested in the event. And, it makes it easy for event participants to promote your event and your brand among their own followers…It’s really a win-win!
Our final recommendation (for now anyway) is to use industry hashtags on your posts. These are more general than some of the other types of hashtags, but it gets your posts “out there,” and it allows your posts to be included with others in the same industry.
Once again, this strategy is helpful when users search among hashtags, looking for a specific industry. And, as we mentioned with the other types, it’ll help your content to be seen by potential collaborators, competitors, and customers.
These are all important accounts for you to connect with so that you can stay informed on what’s going on in your industry while you promote your own goods and services. Staying in the loop ensures that you’ll never fall behind on industry events and trends, which is important for gaining Instagram likes and follows on your account!
Trending Instagram hashtags 101
Do you feel prepared to take the social media world by storm with your expertise on trending Instagram hashtags?! We think you should feel well-equipped with knowledge and ready to go!
Trending Instagram hashtags are a great way to enhance your profile on the app and increase your engagement, likes and follows! Elevating your Instagram account is a process, but using optimal hashtags is a great place to start.
So get started with those trending hashtags, and then let us know how it goes!
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Featured image: Created using image from Jan Baborák/Unsplash