Loyal customers are the backbone of any successful business. They stay with you through thick and thin, they purchase your products for themselves and their friends, they share how much they love your company on Facebook—in short, loyal customers are worth their weight in gold. What’s the best way to show them how much you appreciate them? Offer rewards!
Ways to reward loyal customers
Offer free shipping for orders over a certain price
This is a great reward that allows you to focus on larger purchases, while still rewarding smaller ones as well. Make sure this offer comes with some restrictions—don’t make it available to all of your customers! Offer one month of free access to the training section at your membership site every year after three years of loyalty or more. It doesn’t cost much but goes a long way in building loyalty among those who are most important for continued success.
Send a handwritten thank you card to your customers on their birthday
Handwritten cards are a great way to say thank you and stand out from the others. Customers will appreciate the effort, and they’ll be more likely to continue supporting your business if they know that you truly care about them as people. This kind of detail is the difference between a good business and a great one.
Add a ‘freebie’ to their order
You should include something such as a t-shirt or hat with the company logo, or a coupon for 10% off the next purchase. You can also run a contest where the winner receives something free from you. In both cases, your customers will appreciate that extra effort and be more likely to continue shopping with you as their favourite retailer.
Add an item to their shipment that they didn’t order but might like
Customers love to receive free items that they didn’t order. It’s a way of surprising them and showing you’re thinking about their best interests, even when they don’t realise it themselves. Be sure to include an explanation note explaining why this item was added—customers will appreciate the gesture more if there is the context for what they received!
Give them points towards future purchases based on how much they spend
This is a great way to reward customers who spend more money with you than other people. The points can be redeemed for discounts on future orders, or even just bragging rights that they’re the biggest spender at your store! This gesture will help them feel special and appreciated while encouraging repeat business in the long run.
Announce new products and special deals via social media channels and newsletters
Special deals and new products are a great way to reward loyal customers. Make sure you’re staying in touch with them via social media channels, newsletters, or both, to let them know about special offers that might be of interest right away! Customers love feeling remembered by the company they buy from—why not make it easy for them?
Invite them to exclusive events and giveaways
Loyal customers love to feel like they’re special. Take advantage of that by inviting them to exclusive events and giveaways, or just by calling attention to their presence—you’ll notice which ones are the most loyal when it comes time for another round of rewards! This is a great way to show your appreciation while building loyalty among those who matter most. Making an event exclusive to loyal customers will make them feel like they’re part of an exclusive club!
Create an email list so they can be the first to know about upcoming promotions and deals
Email marketing is one of the most effective ways to stay in touch with your customers, and it’s even easier if you’ve already built an email list. Make sure your loyal customers are on this list so they can be the first ones to know about upcoming deals—who doesn’t love being able to take advantage of exclusive promotions? Your return business will more than pay for itself!
Offer them a free product in exchange for their feedback
Your loyal customers will be the most likely to give you honest and accurate opinions about your products. You can get valuable insight into what they like or dislike, which brands are more popular than others, etc., by asking them to try out some of your new items in return for one that’s completely free—plus they’ll feel valued because you care enough about their opinion to ask! This is also an excellent way to test-run new products before investing too much time or money into producing too many of them.
What are some ways you can reward your loyal customers? We’ve provided a few ideas but the possibilities are endless. Try a combination of these and see what works best for your customers!
Featured image: Hanny Naibaho/Unsplash