Facebook are planning another venture into dominating the video market, with the launch of music videos, reports claim. According to the New York Times and Billboard, Facebook plans to bring music videos to the News Feed and is in talks with record labels to add a limited number of music videos to it’s site before the end of the year.
After the success of its video streaming service, with its users watching four billion videos today, this new announcement from Facebook could be another blow for YouTube.
Whilst YouTube is currently the most popular platform for music videos, Facebook has the added advantage of an interface that encourages sharing, comments and social interaction.
Similarly, since its acquisition of the video advertising platform, LiveRail, Facebook has also seen a massive increase in businesses paying steep rates to show their videos to people who don’t currently follow them. Live Rail could be a really strong marketing tool for young record labels and artists starting out.
With complaints from some record executives that YouTube aren’t paying enough for the content, something which Facebook is promising to do, and the added bonus that Facebook could potentially offer labels more views for their videos, due to the vast amount of people viewing their News Feeds, these reports could spell trouble for YouTube but a lucrative deal for others.
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