Remember those finger skateboards and finger bikes from the 90s? Well, due to the coronavirus lockdown, Santa Cruz couldn’t do an all-out sizzle reel for its newest full-suspension ride, the 5010. So the brand got creative and filmed everything in the backyard…in miniature form!
In the edit, we see a finger biker shred a mini 5010 on singletrack, a jump track and in the woods. There’s also pretty impressive tiny POV footage and even a few spills thrown in for good measure. And, who else spotted the nod to Danny MacAskill’s lockdown training pallets at the beginning?
This is not the first time we’ve seen an outdoor brand shrink things down for a promo. Back in 2017, Coleman created custom gear for hedgehogs to go camping. But, this edit is something special—bravo Santa Cruz!
Santa Cruz 5010
The Santa Cruz 5010 has long been a popular option for progressive mountain bike riders. The updated 5010 has a redesigned geometry, and a new fork and wheels.
Here’s the lowdown: fun-loving 27.5-inch wheels, 130mm of lower-link VPP travel (paired with a 140mm fork), a relaxed geometry, and size specific rear stay lengths.
Santa Cruz says that “it’s the kind of bike that makes any trail feel as familiar as the back of your hand.” And, hey…how can I argue with that after watching this gem of an edit?