This is definitely something North Face should bring to the UK – an outdoor store that turns into a climbing wall!
For a few unsuspecting outdoor shoppers in South Korea, North Face did just that, filming the whole thing. Korean PR agency Innored set up a pop-up North Face shop and invited customers inside to check out their gear.
After a few minutes, the shop assistants snuck out the door leaving the customer alone. Then they pulled a trigger which suddenly dropped away the shop floor beneath them, leaving the customers with two choices: grab onto the climbing wall or fall into a padded pit (it’s interesting to watch different people make different choices).
Those that grabbed the wall were given 30 seconds to jump and grab a rad North Face down jacket hanging from the ceiling in the centre of the room. You grab it, you get to keep it.
So…who wants a go?