Understanding the psychology of the modern internet user will help you craft content that resonates with them. Most people use their smartphones or tablets to browse the internet, which makes it a necessity to optimise your content for mobile devices.
Companies and brands are adapting to this demand for mobile-friendly content by hiring professionals that understand how to work with mobile-first content. You can now hire a custom writing service to write my essays for me or experienced paper writers and copywriters to write content that speaks directly to your target audience in a familiar tone.
In this article, we’ll cover tips to help you craft mobile-friendly content. Let’s dive right in.
How to create mobile-friendly content
1. Start with a great intro/heading
A powerful heading captures the reader’s attention from the first point of contact. It makes the reader click on your article within the sea of content on Google.
But even with a great heading, you still need to offer some solid value in the introductory paragraph. If not, the user will bounce your site.
Any expert from a paper writing service will advise you to write the intro after working on the rest of the text. However, this strategy doesn’t work for every content format. You need to factor in your writing style as well as the content consumers first.
2. Offer highlights
The decreasing attention span of consumers affects how businesses craft content. No matter how good your pieces are, people will skim through them without reading every word.
Most times, readers can decide to go through the entire text if they like the key points. You should catch their attention by highlighting the text’s main points in the beginning. Use bullet points to outline the main gist of the piece without revealing a lot of spoilers.
3. Break large paragraphs into chunks
Another recipe for high-performing content on mobile is to make the piece easy to scan. Instead of using highlights, let whitespace work for you.
Don’t clutter the page with intimidating blocks of text and paragraphs that go on and on. Break down your paragraphs into short sections that the users can scan in one go.
4. Use media content
People come to your site for the written content but stay for the media content. Sites like Statista are favourite destinations for people because they use graphs to capture people’s attention.
When creating mobile-first content, you need to add images, videos, and illustrations. If you are targeting a younger audience, introducing memes and GIFs will make your brand more attractive to them.
5. Optimise content for mobile screens
Before adding media content, you need to make sure they are suited for mobile. For example, consider reducing the resolution of the feature image without ruining the quality. This lossless compression will reduce your site’s loading speed, improving the mobile user experience.
You also need to use a cache to reduce the time required to serve content on your web page. Tools like Optimizilla and ImageKit will help you optimise all your pictures for mobile devices.
6. Place CTAs strategically
CTAs tell your readers what to do while (or after) reading your content. Desktop users can easily move their mouse to click on your CTA, but the range of mobility is limited in smartphones.
Placing your CTAs out of reach will frustrate users and result in them leaving or even abandoning your site. To ensure this doesn’t happen, use multiple clear CTAs all over the page to ensure they are accessible to people.
With the help of seasoned user experience experts, you can place your CTAs on the most clickable regions on the page. Make sure that the buttons and links are visible on the page by using contrasting colours to make them stand out.
7. Preview before publishing
Before publishing any piece of content on your blog, ensure to preview it on a mobile device. This will help you experience the content as a user rather than a creator. And doing so will help you fix potential issues with the piece before sharing it with the world.
Some questions to add to your preview checklist include:
- Is the piece skimmable?
- Are the headers engaging?
- Is the media content telling a coherent story?
- Are the CTAs strategically placed?
- Will this image affect the site’s loading speed?
8. Monitor performance
After publishing your content on your socials or website, you need to track the performance. Data from this analysis will help you determine where to make changes to improve the quality.
Hotjar provides a heatmap of how users interact with the content on the page. Google Analytics provides you with detailed insights regarding your users’ behaviour, demographics, and location. So, use these tools to your advantage.
Optimising your content for mobile is a perfect strategy for tapping into the modern audience. You need to adapt the content to smartphones and tablets to get people to engage and share it. Employ the right pros and choose modern tools to help you improve and monitor the performance of your content creation.