Videos are one of the most popular forms of content any brand can use to promote itself. 92% of marketers value video as a vital part of their marketing strategy.
However, the editing process needs to be streamlined well for it to reach a large audience and go viral.
Do you want to make a professional video that engages viewers and increases followers? If yes, you need to master the skills for editing a video. This article takes you through the video editing process and helps you learn the skills through 10 professional tips.
Top tips for professional video editing
The following tips will help you edit a video online like a professional:
1. Choosing the right tool
Choosing the Right tool is a key point to consider when it comes to professional video editing. The software you choose will depend on your needs and budget, as well as your level of expertise. There are many different software options available for video editing, ranging from free and simple programs to more advanced and expensive options.
The video maker online tool is also available, which allows you to create and edit videos directly in your web browser. This tool can be a convenient option for those who don’t want to download and install software on their computer, or for those who are just starting out with video editing and want to try out some basic features.
It’s important to choose the right software for your needs, as different software options have different features and capabilities. For example, some software is better suited for simple edits, while others are more powerful and capable of handling complex edits and effects.
Ultimately, the best tool for you will depend on your specific needs and goals. It may be helpful to try out a few different options and see which one works best for you.
Here are some factors to consider when selecting a video-editing tool:
- Budget: The software should have the required features and be within your budget.
- User-Friendly: You should be able to use the software comfortably
- Software-Camera Compatibility: The software must edit your camera output smoothly. To upload 4k videos, you need a laptop or computer with a graphics card.
- Superior Editing Tools: The quality of the final video will depend on the editing tools of your software.
2. Get a fast computer
Since you will be working on huge files, computers with a processor of Intel i7 and above are recommended. Speed is vital when it comes to editing your video. A desktop or laptop is a better choice compared to an iPhone or iPad.
The other basic factors to consider are:
- Storage: An SSD drive with a 1TB capacity allows faster access to your software and files.
- Memory: Editing times can be reduced if you have 8 GB and above RAM.
- Graphics Card: You would require a 6GB graphics card for editing 4k videos.
3. Learn from tutorials
There are a lot of free online tutorials, including websites, YouTube videos, and blogs for learning about video editing. There are specific tutorials on video editing, and this will help you get ideas on how to plan your video.
The best way to benefit from a tutorial is to plan the flow of your project on paper. Try to edit the video and see where you are facing problems.
Refer to the tutorial at these points; this will help you learn more effectively.
4. Obtain project files
If you are using online tutorials to learn video editing, it’s vital that you get the project files. The reason is that you’ll find the same project files in the video editing software, so you will be able to compare your final video with the one in the tutorial.
Check if the tutorial allows you to download their project files before choosing them. Once you understand the technique, you can follow it when editing your files.
5. Stay safe with the 3-2-1 rule
If you don’t want to keep losing your work and start editing your video from scratch, follow the 3-2-1 rule. The 3-2-1 principle has the following steps:
- Three copies of your video should be created.
- The videos should be kept in more than two different places.
- The location of at least one place should be different from the location you are from.
6. Develop a story
To keep your viewers engaged, you need a powerful story. The footage should be placed in the right order and not just randomly clipped using online video editing software.
Your story needs to convey the intended message, and that’s only possible if it is in the right order. So apply your technical video editing skills to the storyboard for a compelling story.
7. Get organised
To cut down on editing time and still maintain consistent quality, you need to make sure that the ingredients for editing a professional video are stored in an organised manner. Keep your audio files, graphics, images, and footage in distinctly-labelled files.
Here are some other ways to work faster:
- External Drives: Store your footage in external drives that are USB 3 compatible
- RAM Allocation: Get more space from your RAM through an allocation
- Gaming Mouse: Use a gaming mouse that has specific editing functions
8. Ensure the right colour
Colors make a huge difference to your video. From highlighting an emotion to setting the mood, colours can do all this and more. You can easily edit a video online to add the colours of your choice with the wide variety of video editing programs available online.
Attention needs to be paid to colour grading and colour correction. You can change the look of your video with colour grading and ensure consistency in colours with colour correction.
9. Know the important terms
There are certain terms that are relevant for every profession, and you need to know the terms used in video editing. The important terms to remember are:
- Jump cuts: Keep your content visually appealing; use jump cuts to remove boring sections
- L Cut: When you have video before the audio
- J Cut: When the audio appears before the video
- Cutting on action: Edit the subject while it is moving or cutting on action and interesting flow
- Montage: Transformation of a character through clips in a sequence
- Match cut/action: Match cut or match action when two similar scenes are cut together
- Cutaways: These are transition pieces that make a scene more meaningful, improve the mood, or add drama to the main subject.
Knowing these terms and their function makes your editing quality superior and faster.
10. Include graphics and text
You might want to add graphics or text to your video for more clarity about the topic. Use a clean sans-serif font for the text so that it blends easily with the video.
Graphics can be added using video editing. There are lots of free video editing platforms with templates and graphics to make video editing easier. You can create your own template with music, animations, and more.
Video editing requires a lot of planning and a clear objective. You should be clear about the flow of the video and have a storyboard. To keep the duration of the video short and the quality crisp, video editing is essential.
With lots of online video maker tools, you can master the skill in a short time. There are lots of resources for video editing, and you need to choose the right ones depending on your budget and the features you require. Enrol now and become a video editor today!
Featured image: DCStudio/Motion Array